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Videos of the Week :
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Malcom Gladwell: What we can learn from spaghetti sauce

Second Life in First Life

The Wind

Super Mario Galaxy - Nintendo (Wii's) next generation Mario Brothers Game

The White Stripes Play Surprise Show on a Boat

Scientists found a possible cure for cancer, but will not sell it because it IS NOT profitable

Wii Fit


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Articles
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Google, Yahoo Both Working On Next Generation Social Networks

Ken's Abstract:  Last week we reached our social networking threshold.
Why it's important:  How will Web 3.0 evolve to provide the next level of social networking?

How MySpace Conquered the Continent

Ken's Abstract:   Myspace is tackling the international market
Why it's important:  Europe is onboard but how will other continents embrace social networking?

Scientists ask public to help sort galaxies

Ken's Abstract:  Scientists invite the public to help them understand the structure of the universe.
Why it's important: How will new models of research allow the public to contribute to the good of humanity, and will they work?

Harry Potter Spawns New Musical Genre: Wizard Rock

Ken's Abstract:  There's never been a series of books that have inspired a genre.
Why it's important: Will we see more of this as it becomes easier for fans to interact or is Harry Potter just that good?

Internet radio folks call for support, with new royalty rates imminent

Ken's Abstract: Internet radio is great; don't you listen to it all the time?
Why it's important: Is congress for real?  Is it really about to get shut down?

10 of Our Favorite Recent False Advertising Incidents

Ken's Abstract:   False Advertising at it's best.
Why it's important:  What happens when you cross the line?


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Tools
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We Show - best videos everywhere

Galaxy Zoo

Design By Humans - T-shirt Design


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Events (SF CENTRIC)
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7/14/07 - Giant Robot

7/14/07 - Maker Saturday videos from the Exploratorium

7/16 & 17 /07 - Ypulse Mashup

7/25/07 - Wii Wednesday's

8/9/07 -  Lunch 2.0 at Powerset in SF

9/15/07 - Treasure Island Music Festival


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Podcast of the Week:
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Sleep and Learning - NOVA

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Pictures of the Week:
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Last Saturday night was the opening of “Close Encounters”, a show featuring works by the legendary graffiti artist Saber from Los Angeles. Some of us from the agency, as well as hundreds of others from around the Bay Area descended on White Walls Gallery in the Tenderloin neighborhood of San Francisco to check out this highly anticipated show. The event was sponsored by Sparks, and that syrupy energybeer of doom flowed freely all night long.

The bulk of the work consisted of oil paintings of the Los Angeles cityscape at dusk and night time. This show cemented Saber as a highly skilled oil painter, illustrating his success in mastering traditional graffiti and fine art, a difficult and commendable feat.

His fine art is- like his graffiti has been for some time- undeniable. He took a straightforward approach to composition and brought the pieces to life through rendering psychedelic wisps and streaks of light emanating from city lamps, and at times blasting out of the sky, their sources unknown. Overall, his treatment of light was powerful. It alluded to a deep relationship and understanding of the city, one that has no doubt been informed by countless nights spent lurking through the maze of freeway and concrete structures that compose Los Angeles’ unique urban layout. The show also featured a scale model of his now infamous graffiti piece adorning the wall of the Los Angeles riverbed, complete with a neighboring Amtrak train. The actual piece is regarded as the largest piece of graffiti ever created, and 2007 marks the ten-year anniversary of its completion.

Links:
Known Gallery
The Seventh Letter in LA WEEKLY

Images:































































































































































































































Written by MB for EMERGE

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Articles
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Aquafina labels to spell out source - tap water

Ken's Abstract:   Bottled water - brainwashing consumers.
Why it's important:  Tell me again, why do we buy bottled water when the tap is perfectly fine?

Web Video New '08 Political Battlefield

Ken's Abstract:   How YouTube videos are effecting the election.
Why it's important:  To what degree can any citizen (or non-citizen for that matter) with a camera impact the outcome of the election?

Running the Numbers

Ken's Abstract:  Visual representation of statistical data.
Why it's important:  Does this method of visual education make the information more impactful?

Antique engines inspire nano chip

Ken's Abstract:   Without a totally new way to create computers we are reaching the threshold to overcome Moore's Law.
Why it's important:  Is computing reaching a new wave of advancement and what will this mean for technology?

GM showcases plug-in hybrid car

Ken's Abstract:   One step closer to the electric automobile; does it matter if we're still burning coal to power it?
Why it's important:  Is GM serious this time, after pulling the EV (See "Who Killed the Electric Car") why should we believe they're serious about this model?

A Lesson in Online Branding

Ken's Abstract:   Attempting to define the right ingredients for online ads
Why it's important:  How accurately can awareness, persuasiveness, and positive brand impact be measured?

Time May Not Exist

Ken's Abstract:   Really? Time may not exist at the most fundamental level of physical reality.
Why it's important:  Will I still get presents once a year to commemorate my birthday?

Congested Paris freewheels into future

Ken's Abstract: Facilitating automobile alternatives.
Why it's Important: If we can borrow books for free, why not bikes?

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Tools
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We Feel FIne - WOW this is cool!  An real time emotional thermometer of the world based on weblogs.

Going.com - new alternative to upcoming.com, a way to keep track of your social events.

ReeledIn - An online video and Indie Film Social Networking Site

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Events
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8/9/07 -  Lunch 2.0 at Powerset in SF

9/15/07 - Treasure Island Music Festival

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Videos of the Week :
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GigaOM Show - Inaugural episode of a show (based on the GigaOM website) on technology and business.

Frontier Psychiatrist - Avalanches amazing music video from a few years ago... We'll be checking for their long-anticipated follow-up rumored to be coming soon via the uber-hot Modular Recordings


How to Stop Speeders in Your Local Neighborhood

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Podcast of the Week:
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“Dos and Don'ts” for writing and distributing online releases

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Pictures of the Week:
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Country in the city



























Coercion



































Written by Ken Fisher for EMERGE

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Articles
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The Brand Gap - How to Bridge the Distance Between Business, Strategy & Design

Ken's Abstract:   5 Disciplines of Brand Building.
Why it's important:  Everyone has their own theory about good marketing, is Neumeier onto something?

Minding the Gap in Sizing Up Sale Prices

Ken's Abstract:   Pricing behavior is a science.
Why it's important:  How can we use the art linguistics, phrasing and positioning of numbers to be more impactful?

This Is How It Should Feel

Ken's Abstract:   An engaging campaign that reflects a brand's true values in a way that isn't intrusive.
Why it's important:  What's so hard about making advertising that doesn't feel like advertising?

A Social-Networking Service With a Velvet Rope

Ken's Abstract:   With file-sharing capabilities Pownce is more than just a social network.
Why it's important:  Is it the new Limewire, Bittorent & Napster?

Online Video Ads: Work in Progress, says Google

Ken's Abstract:   Pre-roll, post-roll, in-stream ads and how to target online video ads.
Why it's important:  How should online ads be delivered?

Mattel Thought They Could Outsmart The Chinese Poison Train

Ken's Abstract:   Didn't we already learn that cheaper isn't better?
Why it's important:  How can a role model ruin its reputation in two weeks; can it recover and how will our manufacturing relationship with China change?

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Tools
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How to Craft a Killer Elevator Pitch That Will Land You Big Business

mypunchbowl.com - organize events better

Socializr.com - promote events with media from Flickr, YouTubes, blogs etc.

Renkoo.com - organize events with a personal touch

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Events - SF Centric
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8/9/07 -  Lunch 2.0 at Powerset in SF

9/15/07 - Treasure Island Music Festival

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Videos of the Week :
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The Anti-YouTube - How will the game of video broadcasting democratization play out?

Chuck's Secret - A 2 part campaign: using YouTube to slow down subliminal messages.

Tea Partay - Smirnoff 1 year old viral


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Pictures of the Week:
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Dismantling a building from the ground up:







































London's Castle House:






















































Take up residence in the Castle House, a proposed London Skyscraper, and you'll find yourself paying as much as 40% less on power, as the building will be generating most of it for you.  The building is designed to aerodynamically channel wind through the three nine meter turbines that sit on top of the 43 story building.

Written by Ken FIsher for EMERGE