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Articles
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Aquafina labels to spell out source - tap water

Ken's Abstract:   Bottled water - brainwashing consumers.
Why it's important:  Tell me again, why do we buy bottled water when the tap is perfectly fine?

Web Video New '08 Political Battlefield

Ken's Abstract:   How YouTube videos are effecting the election.
Why it's important:  To what degree can any citizen (or non-citizen for that matter) with a camera impact the outcome of the election?

Running the Numbers

Ken's Abstract:  Visual representation of statistical data.
Why it's important:  Does this method of visual education make the information more impactful?

Antique engines inspire nano chip

Ken's Abstract:   Without a totally new way to create computers we are reaching the threshold to overcome Moore's Law.
Why it's important:  Is computing reaching a new wave of advancement and what will this mean for technology?

GM showcases plug-in hybrid car

Ken's Abstract:   One step closer to the electric automobile; does it matter if we're still burning coal to power it?
Why it's important:  Is GM serious this time, after pulling the EV (See "Who Killed the Electric Car") why should we believe they're serious about this model?

A Lesson in Online Branding

Ken's Abstract:   Attempting to define the right ingredients for online ads
Why it's important:  How accurately can awareness, persuasiveness, and positive brand impact be measured?

Time May Not Exist

Ken's Abstract:   Really? Time may not exist at the most fundamental level of physical reality.
Why it's important:  Will I still get presents once a year to commemorate my birthday?

Congested Paris freewheels into future

Ken's Abstract: Facilitating automobile alternatives.
Why it's Important: If we can borrow books for free, why not bikes?

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Tools
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We Feel FIne - WOW this is cool!  An real time emotional thermometer of the world based on weblogs.

Going.com - new alternative to upcoming.com, a way to keep track of your social events.

ReeledIn - An online video and Indie Film Social Networking Site

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Events
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8/9/07 -  Lunch 2.0 at Powerset in SF

9/15/07 - Treasure Island Music Festival

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Videos of the Week :
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GigaOM Show - Inaugural episode of a show (based on the GigaOM website) on technology and business.

Frontier Psychiatrist - Avalanches amazing music video from a few years ago... We'll be checking for their long-anticipated follow-up rumored to be coming soon via the uber-hot Modular Recordings


How to Stop Speeders in Your Local Neighborhood

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Podcast of the Week:
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“Dos and Don'ts” for writing and distributing online releases

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Pictures of the Week:
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Country in the city



























Coercion



































Written by Ken Fisher for EMERGE

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Articles
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Influence Ripples + Social Media Fragmentation

Cutting Edge Abstract: "Newer social media landscapes involves content, community and conversation happening at multiple venues, times and with a varied degree of reach."
Why it's important:  What is a comprehensive marketing campaign?

No Car Day

Cutting Edge Abstract:  Sept 22 has been declared no car day in China & a 3rd of all vehicles will be ordered off the road.
Why it's important:  How would your life change if you were banned from driving?

Bike Dispensing Machines

Cutting Edge Abstract: How to make bikes publicly available?
Why it's important: Where else can we apply the Zip Car model?

Radical Honesty

Cutting Edge Abstract:  Everybody would be happier if we just stopped lying.
Why it's important:  Why not always tell the truth?

Wii Continues To Innovate

Cutting Edge Abstract:  Nintendo opens up the gaming system to indie developers.
Why it's important:  What effect does extending your business to your consumers have?

MTV So Irrelevant It's Looking to Broadway for a Boost

Cutting Edge Abstract:  MTV is playing catch up with other technology initiatives.
Why it's important:  Is MTV a dying brand?

How to Bring a City to Life: Urban Street Art

Cutting Edge Abstract:  Julian Beever paints the streets of San Francisco
Why it's important:  What's the importance of being continuously visually stimulated?

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Tools
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40 Unusual Websites

Grooveshark - P2P music trading that shares revenue with uploaders

Sunday - your own personal assistant.

Google Reader Search - Search your blogs & RSS feeds

Best Web Awards

New Video Downloader for Firefox

Dope Tee's - submit your idea or buy others'

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Events (SF CENTRIC FOR THE MOST PART)
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9/11/07 - Design is your business 
9/12/07 - What is Luxury? 
9/14/07 - Virtual Unreality
9/14- 9/16/07 - Dwell On Design 
9/18/07 - PSFK Conference 
10/3/2007 - Webby Awards

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Videos of the Week :
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Thinking Outside the Box

Internet People

Genius: 2012 - Malcom Gladwell on collaboration in problem solving

Dangerous Knowledge

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Podcast of the Week:
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Unconditional Love

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Branding Game of the Week:
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My Black Valentine

Get The Glass

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DIY of the Week:
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HOW TO - Make a minimalist (and cheap) laptop case

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Art of the Week:
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Real Artist

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Pictures of the Week:
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9 Wonder Brands that made it to the Oxford dictionary








































































































By Ken Fisher for EMERGE

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Articles
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Who needs Google? Facebook's stealth ad system

Cutting Edge Abstract:   Facebook's advertising Flyers Pro lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and -- are you listening, Google? -- keywords.
Why it's important:  Will this targeted web2.0 advertising work on you, does your Facebook profile even contain accurate information?

The New King Cole: Long known as Kenneth's unlucky kid brother, Neil is vindicated as his Iconix soars amid industrywide stagnation

Cutting Edge Abstract:   The business model of Iconix is that it buys fashion brands — but just the brand, not the company.
Why it's important:  How much power does a brand have; even ones experiencing bad times and do they have value and revival potential simply because of their recognizability?


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Tools
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QuipIt - Easily save and document things with your cellphone camera

Thrill List - events worth checking out going down in SF

Ebay - Shop Victoriously

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Events
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TV 2.0 - Content in a Multimedia World
01 Nov 2007 from 6:30 PM to 9:00 PM

STREET CRED San Francisco: Architecture and the Pedestrian Experience
September 6-October 26, 2007

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Videos of the Week :
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People Love Live Billboards


Graffiti Art or Crime?


1 Second Film



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Podcast of the Week:
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Accidental Creative: Rhythm

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Musical Artist of the Week:
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Hard Crack Candy

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Links to Keep You Informed Until Next Issue:
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InfluxInsights.com
ThisIsClutch.blogspot.com
Toggle

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Pictures of the Week:
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Car Companies

Unfortunate Advertising placement
































 











































































































Posted by James Friedman