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Articles
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Aquafina labels to spell out source - tap water

Ken's Abstract:   Bottled water - brainwashing consumers.
Why it's important:  Tell me again, why do we buy bottled water when the tap is perfectly fine?

Web Video New '08 Political Battlefield

Ken's Abstract:   How YouTube videos are effecting the election.
Why it's important:  To what degree can any citizen (or non-citizen for that matter) with a camera impact the outcome of the election?

Running the Numbers

Ken's Abstract:  Visual representation of statistical data.
Why it's important:  Does this method of visual education make the information more impactful?

Antique engines inspire nano chip

Ken's Abstract:   Without a totally new way to create computers we are reaching the threshold to overcome Moore's Law.
Why it's important:  Is computing reaching a new wave of advancement and what will this mean for technology?

GM showcases plug-in hybrid car

Ken's Abstract:   One step closer to the electric automobile; does it matter if we're still burning coal to power it?
Why it's important:  Is GM serious this time, after pulling the EV (See "Who Killed the Electric Car") why should we believe they're serious about this model?

A Lesson in Online Branding

Ken's Abstract:   Attempting to define the right ingredients for online ads
Why it's important:  How accurately can awareness, persuasiveness, and positive brand impact be measured?

Time May Not Exist

Ken's Abstract:   Really? Time may not exist at the most fundamental level of physical reality.
Why it's important:  Will I still get presents once a year to commemorate my birthday?

Congested Paris freewheels into future

Ken's Abstract: Facilitating automobile alternatives.
Why it's Important: If we can borrow books for free, why not bikes?

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Tools
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We Feel FIne - WOW this is cool!  An real time emotional thermometer of the world based on weblogs.

Going.com - new alternative to upcoming.com, a way to keep track of your social events.

ReeledIn - An online video and Indie Film Social Networking Site

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Events
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8/9/07 -  Lunch 2.0 at Powerset in SF

9/15/07 - Treasure Island Music Festival

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Videos of the Week :
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GigaOM Show - Inaugural episode of a show (based on the GigaOM website) on technology and business.

Frontier Psychiatrist - Avalanches amazing music video from a few years ago... We'll be checking for their long-anticipated follow-up rumored to be coming soon via the uber-hot Modular Recordings


How to Stop Speeders in Your Local Neighborhood

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Podcast of the Week:
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“Dos and Don'ts” for writing and distributing online releases

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Pictures of the Week:
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Country in the city



























Coercion



































Written by Ken Fisher for EMERGE