Cutting Edge Abstract: Thousands of students on Facebook threatened to boycott the HSBC, so HSBC listened & responded. Why it's important: How can applications like Facebook give power back to the people?
Cutting Edge Abstract:Meraki takes a truly unique and innovative bottoms-up approach by empowering individuals to connect and build a Wi-Fi community. Why it's important: Will free public internet become a reality in SF & what's the best way for it to happen?
Cutting Edge Abstract: "You're still going to need live television for certain things - like news, sporting events and emergencies - but increasingly it is going to be almost like the iPod, where you download content to look at later." Why it's important: How is content consumption changing, how rapidly and how will you use your TV in 5 years?
Cutting Edge Abstract: Web 2.0 opens its doors to developers like Slide. Why it's important: How will advertising play into social networking applications?
Cutting Edge Abstract: This is a book exploring how brands have come to dominate our world. Why it's important: Has your identity become based on the purchasing decisions you make?
Influence Ripples + Social Media Fragmentation Cutting Edge Abstract: "Newer social media landscapes involves content, community and conversation happening at multiple venues, times and with a varied degree of reach." Why it's important: What is a comprehensive marketing campaign?
No Car Day Cutting Edge Abstract: Sept 22 has been declared no car day in China & a 3rd of all vehicles will be ordered off the road. Why it's important: How would your life change if you were banned from driving?
Bike Dispensing Machines Cutting Edge Abstract: How to make bikes publicly available? Why it's important: Where else can we apply the Zip Car model?
Radical Honesty Cutting Edge Abstract: Everybody would be happier if we just stopped lying. Why it's important: Why not always tell the truth?
Wii Continues To Innovate Cutting Edge Abstract: Nintendo opens up the gaming system to indie developers. Why it's important: What effect does extending your business to your consumers have?
How to Bring a City to Life: Urban Street Art Cutting Edge Abstract: Julian Beever paints the streets of San Francisco Why it's important: What's the importance of being continuously visually stimulated?
Cutting Edge Abstract: Facebook's advertising Flyers Pro lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and -- are you listening, Google? -- keywords. Why it's important: Will this targeted web2.0 advertising work on you, does your Facebook profile even contain accurate information?
The New King Cole: Long known as Kenneth's unlucky kid brother, Neil is vindicated as his Iconix soars amid industrywide stagnation
Cutting Edge Abstract: The business model of Iconix is that it buys fashion brands — but just the brand, not the company. Why it's important: How much power does a brand have; even ones experiencing bad times and do they have value and revival potential simply because of their recognizability?