Tsubi is more than a fashion brand. It is the lifestyle lived by its freewheeling founder/designers, a ragtag group of surf punks from Australiaâ??s famed Bondi Beach. When their band failed to make an impression on the girls they hoped to date, Dan and George turned their energies toward starting a streetwear line with high-fashion sensibility. In just five years theyâ??ve gone from self-taught upstarts to an international phenomenon with high-profile celebrity supporters and a New York flagship store. In the crowded field of high-end denim, Tsubi stands apart thanks to great style and impeccable craftsmanship, not to mention an excess of sex appeal.

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