A story in the New York Times published today reports that the Writers Guild of America, West has created a viral video to premiere alongside the next season of America's Next Top Model, which aggressively weaves products by Proctor & Gamble's Cover Girl brand into the fabric of the show.

Titled "America's Next Top Commercial" the viral video is an attempt to counterbrand the products that have inundated TV and film in recent years, taking on some of the industries most heavily placed brands and products.

Check out the clip HERE

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