Helmed by friend-o'-EMERGE from way back when Tyler Malin and Eric Szmanda (aka Greg Sanders on CSI), ERockster is a pretty excellent tweak of the classic radio format. The website has lots of blogs and social networking functions that we're not totally enamored with, but the playlists are great and growing quickly to the tune of 1000 songs per week. Best of all, listeners can log in and help influence playlists by giving their feedback, thereby addressing some of the principle complaints leveled at Clear Channel, which has historically consolidated playlists across its multiple stations, thereby erasing regional peculiarities and homogenizing the radio listening experience.
Launching on HD channel 2 and rolling out on three stations nationally, in LA, DC and Philly, Erockster will syndicate 2 hour blocks on FM stations beginning in May. This may just be the first step in a radical reimagining of radio...
We might just have to get an HD radio now. In the meantime, EMERGE will be checking the stream online...
Read the press release here
Read the snarky review over at Idolator
Posted by James Friedman
