Trendy hotels doing creative installations, hosting fabulous openings and parties, and even releasing CDs is nothing new. Hotel Costes in Paris might have been among the very first, but it is by no means alone in working to transform from a hospitality brand into a lifestyle brand. The latest, Nordic Light Hotel, which bills itself as "Stockholm's design hotel," has taken the concept of a private-label CD release to new heights by commissioning not simply a compilation, but an all original composition from the acclaimed electronic musician Axel Willner aka The Field. Willner is just the first artist in what promises to be an adventurous series translating the experience of Nordic Light into music. Best of all, the Sound Of Light disc isn't just available to guests at the hotel, but can be found on iTunes and in discriminating shops such as London's Phonica Records.




Posted by James Friedman

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