Articles
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The Brand Gap - How to Bridge the Distance Between Business, Strategy & Design
Ken's Abstract: 5 Disciplines of Brand Building.
Why it's important: Everyone has their own theory about good marketing, is Neumeier onto something?
Minding the Gap in Sizing Up Sale Prices
Ken's Abstract: Pricing behavior is a science.
Why it's important: How can we use the art linguistics, phrasing and positioning of numbers to be more impactful?
This Is How It Should Feel
Ken's Abstract: An engaging campaign that reflects a brand's true values in a way that isn't intrusive.
Why it's important: What's so hard about making advertising that doesn't feel like advertising?
A Social-Networking Service With a Velvet Rope
Ken's Abstract: With file-sharing capabilities Pownce is more than just a social network.
Why it's important: Is it the new Limewire, Bittorent & Napster?
Online Video Ads: Work in Progress, says Google
Ken's Abstract: Pre-roll, post-roll, in-stream ads and how to target online video ads.
Why it's important: How should online ads be delivered?
Mattel Thought They Could Outsmart The Chinese Poison Train
Ken's Abstract: Didn't we already learn that cheaper isn't better?
Why it's important: How can a role model ruin its reputation in two weeks; can it recover and how will our manufacturing relationship with China change?
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Tools
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How to Craft a Killer Elevator Pitch That Will Land You Big Business
mypunchbowl.com - organize events better
Socializr.com - promote events with media from Flickr, YouTubes, blogs etc.
Renkoo.com - organize events with a personal touch
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Events - SF Centric
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8/9/07 - Lunch 2.0 at Powerset in SF
9/15/07 - Treasure Island Music Festival
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Videos of the Week :
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The Anti-YouTube - How will the game of video broadcasting democratization play out?
Chuck's Secret - A 2 part campaign: using YouTube to slow down subliminal messages.
Tea Partay - Smirnoff 1 year old viral
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Pictures of the Week:
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Dismantling a building from the ground up:
London's Castle House:
Take up residence in the Castle House, a proposed London Skyscraper, and you'll find yourself paying as much as 40% less on power, as the building will be generating most of it for you. The building is designed to aerodynamically channel wind through the three nine meter turbines that sit on top of the 43 story building.
Written by Ken FIsher for EMERGE
