Turns out that while GC may be a thing of the past, the Generic brand lives on. GNRC Design is Carney's design agency, through which he's lent his inimitable touch to projects for American Apparel, Jeremy Scott, Burton, Stussy and many more. The big news today is the Generic is being revived as The Generic Man, "iconic shoes for the modern man."
A collection of high end footwear for stylish guys who have tired of their collection of Nikes, The Generic Man features styles ranging from casual slip-ons a la Vans to high top sneakers, boots with leather soles, vaguely wingtip looking numbers and some casual kicks with natural crepe soles. Hand constructed in Italy, the shoes are all suede and leather, though several feature unusual finishes such as bright orange dye, "caviar" leather, and even some metallic treatments. Somehow, though, The Generic Man never feels over the top, childish or tacky. The understated silhouettes of the shoes and their fusion of classic, casual and straight up sneakerly aesthetics are sure to make the collection a big hit with the aging sneakerhead and perennially casual professional alike.
The line isn't going to be available until August, but Carney will be accepting orders shortly. Get in touch at Contact@thegenericman.com
