To launch it's high end video phone, Nokia is not content to just tell the public about its many features, such as a 3.2 megapixel video and still camera. Instead, the Finnish company has opted to attract those ever-desirable tastemakers and influencers as consumers via an innovative and creative demonstration of the N93s capabilities.

Nokia Studio is an online showcase for a collection of films shot by an eclectic group of creatives, ranging from acclaimed actor Gary Oldman to Parisian PR and marketing guru Mimi Xu of EMERGE-approved fashion/music brand Kitsune as well as 35 other designers, creative directors, filmmakers, photographers and creatives. An addition set of four films centering on the city of London are to be added soon by Naomi Cleaver, Nigel Coates, Tom Dixon, and Dazed & Confused editor Jefferson Hack. Users are invited to submit films of their own as well, adding an element of meaningful interaction with Nokia's project for those who already have video-enabled mobile devices.

The films themselves run the gamut from fascinating to bizarre, experimental to more straight forward. What is most interesting is Nokia's decision to really collaborate with the kind of commercially-oriented creatives who drive the high end feature phone market (not to mention set the broader cultural tone for the rest of us). Without making a terribly aggressive push to drive traffic to the Studio website or to hawk the N93, Nokia has created a genuinely intriguing bit of soft sell marketing. For those that learn about the Studio or are referred there by someone in the know, finding your way to the "Spontaneous Stories" films feels like a discovery. Finding out that you too can participate alongside a legend like Oldman simply intensifies the sense of being part of something special. Thanks Nokia.

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