When people think of fashion, Denmark is usually not top o' the list, but Copenhagen-based design collective/retail shop Wood Wood is doing their best to change that. Begun in 2002 as a carefully curated clothing concept shop, Wood Wood has evolved into a mini retail empire in Copenhagen and an internationally coveted line of streetwear for men and women with a focus on quality construction and a classier silhouette than your run-of-the-mill baggy jeans and graphic tees.

Preferring the term "street couture", Wood Wood designers Brian SS Jensen, Karl-Oskar Olsen and Magnus Carstensen have been quietly gaining fans among the global style cognoscenti, a campaign which gained a lot of momentum last Spring when they were selected to contribute to Adidas's Adicolor project. With demand on the rise and offers coming in from around the world, Wood Wood are holding their cards close to their chests, focusing on building their line and working with only a select set of shops, including Colette in Paris, I Heart in NYC, Ships in Tokyo, and Dpmhi in London.

It may be hard to find this stuff, but with so many influential creatives checking up on Wood Wood, it's only a matter of time until their ideas find a broader audience as their company grows and other mega-collaborations like Adicolor come along. Needless to say, with Wood Wood's blend of style and quality craftsmanship, it's well worth the hunt.

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