Bread and Butter Berlin

07/19/2006 03:08:00 PM
This season's Bread and Butter Berlin streetwear tradeshow has just wrapped a couple days ago and EMERGE was on hand to check some of the festivities, if not the show itself.

Amidst rumors that Berlin's twice annual spectacle of limited edition sneakers and cooler-than-cool street and skate fashion was falling to a distant second behind B&B Barcelona, there was nevertheless quite a lot happening in Berlin to suggest the contrary. With over 1000 brands exhibiting in the actual tradeshow and a busy weekend of ancillary programs, there was far too much to take in, but here is a sampling of what was on display:

Brands: 7 For All Mankind, 55 DSL, Adidas, Bernard Wilhelm, Bon Magazine, Evisu, Gaspard Yurkievich, Misericordia, Peter Jensen, and many many more.

In addition to the actual exhibitor booths, there were fashion shows from the likes of Miss Sixty/Energie and a lounge sponsored by the countless publications at B&B seeking the almight advertising dollar or helping to throw some of the mindboggling events surrounding the tradeshow itself.

EMERGE's highlights of these afterparties included Adidas Originals event at their very own nightclub, Stripes in the heart of the Mitte neighborhood, which featured local DJ Oskar Melzer, who owns the ace Week-End nightculb and Parisian DJ Michel Gaubert of the famed Colette compilation CDs and the Dazed & Confused party with DJ Kaos and EMERGE faves Kitsune on the decks. The Gimme 5/Stussy Japan shin dig, featuring DJ sets from Nike bigwig Fraser Cook, Gimme 5 founder Michael Koppelman and NYC DJ Eric Duncan was soured when a massive rumble broke out on stage between the hipster streetwear guys and a too-trendy Australian band that interupted their discofied DJ set. The brief rumble, which involved swinging musical instruments and lots of flying fists pretty much cleared poor Club 103, sending the die hard partiers off to find an afterparty for the Love Parade, which ran simultaneously to B&B and allegedly attracted over 1 million partiers to Berlin.


Tags:

Comments
It appears you don't have Flash installed.
Email this article to a friend
Send an email to a friend with a link to this article. Items with an asterisk (*) are required.

your name * 
your email * 
friend's name * 
friend's email *