In the pantheon of consumer-created content, this one has to be up there amongst the most absurd: open-source beer.

Vores Ol means "Our Beer" and it's also the brand name for Denmark's one and a half year long experiment in beer brewing under a Creative Commons License.

The license, developed for any type of intellectual property but more traditionally reserved for artistic output such as film, music, design and writing and things like software programs, allows for anybody to reproduce the licensed creation for free, so long as any public copies are fully attributed. End users are free to alter or change works as well under such a license. In fact, a major brewer could come along and start selling mass produced versions of Vores Ol so long as they say the Danish brewing experiment developed the recipe.

It's an interesting experiment in branding and a rare breath of fresh air in the beer department, which is so heavily dominated by mass market conglomerates which market so aggressively in all sectors of the media. Free Beer is a simple idea that's well executed and it takes the current trend for getting consumers into the brand-creation process to a whole new level. Most companies are content to see if their customers can come up with a cool ad. Vores Ol more or less invites the public to improve upon it's product.

Vores Ol have announced their latest creation, Free Beer 3.0, a golden amber brew infused with guarana, a common ingredient in energy drinks. Check out their Flickr pool here. Unfortunately, you'll have to head to Denmark to try the beer. Unless you have the time and know-how to knock some off at home!

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