According to Being Reasonable, which sites a post from MIT Advertising Lab and an article in Seed Magazine, researchers have identified that people use different parts of their brains when they think about people versus when they think about brands or products. While this is hardly a total surprise, it begs the question: "How do you sell a brand to the public if in fundamental and biological ways, people will never think about a product in the same way they will an old friend or even a complete stranger?"

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